This might seem like a strange post in a product photography blog. However, we hear from quite a few folks interested in bead phtography and have noticed that many of them seem to struggle when pronouncing the name "Swarovski". Swarovski makes a popular brand of "crystal" (cut glass) beads and other beautiful objects. The difficulty in pronouncing the name may come from the fact that in many Eastern European languages the "W" is pronounced like a "V" in English. However in English, a "W" is pronounced as a "W", so the English pronunciation of Swarovski is actually very easy. The best advise we have seen is to simply say, "swore-off-ski".
We can help you with the pronunciation of Swarovski, now you will need to get the spelling correct. Among the many variations of incorrect spellings we have seen are: Swarovksi, Sawrovski, Sarovski, Sswarovsky, Svarovski, Svarovsky, Swarski .
While we are on the subject. Swarovski also makes high quality optical instruments .
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1 comment:
This post makes me happy because I know I'm not the only one who's ears bleed every time someone mispronounces the name of the company. I work there, lol. It's really not hard at all to pronounce. I've heard things like Savorskis, Sworeski, Sraski, and my all time favorite...Suvoraskis. The store isn't even located somewhere desolate where people might not be familiar with the proper pronunciation. Try less than an hour from NYC.
PS I'm a photographer too. Nice blog. =)
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